When it comes to advertising your brand at a big trade show, exhibition or other event, it can be difficult to stand out from the crowd. Luckily, there are some awesome ways in which you can get people to notice you, such as hanging banners, branded flags, or a custom exhibition stand. There are a few benefits to choosing hanging banners as your choice of branded advertising at a big trade event, and we’ll go into them here.
What are hanging banners?
Hanging banners are a popular choice for businesses that require branding for advertising purposes to be displayed at exhibitions, trade shows, and other events. They are designed in multiple sizes and shapes and are made with many different types of materials. The idea is that hanging banners are eye-catching, suspended from the ceiling of exhibition halls and are made with fabric and an aluminium frame.
They are incredibly simple to store, travel with, and to install, cutting down the cost of installation and making them a versatile choice for many businesses that attend multiple trade shows and events throughout the year. Trade shows provide a good opportunity to enhance exposure to potential new customers, and hanging banners can play a central part of your approach.
Benefits of hanging banners
What are the benefits of using hanging banners to market your company at an event?
Greater visibility
The first benefit is that it provides your business with a great chance to enhance brand visibility. Utilising vertical space above your stand maximises exposure and ensures that your brand is visible across the exhibition centre, no matter how far away a person is. It draws the eye and the attention of attendees as they walk through the exhibition hall.
Full 360-degree exposure
As we have said, no matter where in the hall attendees are, they will see your hanging banner. It provides 360-degree exposure, with circular and angular displays showcasing your brand logo and other simple brand messaging across the hall.
Efficiency
Hanging banners provide an incredibly efficient use of space. There is generally limited space available for each company present at an event, so making the most of the vertical space, with cost-effective, customisable designs, ensures that you make the most of your time. Custom designs help you to align your brand with each specific event and the target audience.
Alongside hanging banners, there are other options that can help you to stand out at your next event. This includes roller banners, modular stands and custom lightboxes, all cost-effective solutions that can make a real difference to the way your brand is perceived at each trade show or event.
Are you looking for a supplier of hanging banners, branded flags, or maybe a lightbox exhibition stand to help market your company at your next big event? From trade shows to conferences, exhibitions, and smaller marketing events, having access to hanging banners and other well-designed, branded merchandise that attracts the attention of the people you want to see it, makes a significant difference to your wider marketing efforts.
