The popularity of AR is increasing across industries, from retail to design. Customers can now visualize products in their homes or try new hair colors virtually, and designers use AR to create 3D models and simulations of their creations.
Marker-based AR uses a visual marker (such as a QR code or photo) to trigger the digital overlay. This type of AR can be interactive, such as a projected digital keyboard that allows users to type.
Brands are using AR to digitalize their physical products and facilities
The ability to digitalize physical products and environments using AR has revolutionized the way brands communicate with consumers. The technology allows consumers to interact with a product in a new, interactive way and can help them make informed purchasing decisions. It has also enabled businesses to create a more engaging experience for their customers, which can increase brand awareness and lead to higher customer retention rates.
Augmented reality is a new type of immersive technology that combines real-world and virtual elements to create a more realistic experience for the user. The technology uses a camera to detect key facets of the environment, then overlays digital content on top of it. It can be used for a variety of purposes, from visualizing furniture in a home setting to trying on makeup virtually. Some examples of this technology include augmented reality apps that let you see how a new hair color would look on you or a virtual tour of a museum exhibit.
Other types of AR include heads-up displays for drivers, which project information — such as speed, directions, and other data — on the windshield of your car. Some augmented reality apps like Layar and the Google Glass-like Holochess from Tissue Analytics can also allow doctors to view wounds more clearly to ensure proper care. The future holds even more immersive experiences, with systems that can project images directly onto the retina and smart contact lenses.
Virtual try-ons
Virtual try-on technology is an innovative way for consumers to visualize clothes, makeup, and other products without having to put them on physically. The technology uses augmented reality to overlay a realistic virtual representation of the product on top of the customer’s real-world image, making it look as though they are wearing the product. This technology is becoming increasingly popular in both online and brick-and-mortar shopping experiences. It is especially useful in fashion and cosmetics, where customers often struggle with fit and are often disappointed by a poor color or size match.
Many brands are taking this technology to the next level by using AI-powered virtual try-ons that offer a more personalized experience. These systems use algorithms to analyze the customer’s facial features, body shape, and style preferences to recommend the best products. This approach is far more effective than one-size-fits-all recommendations, and it can significantly reduce return rates.
Some retailers are incorporating this technology into smart mirrors and kiosks in their physical stores, and others are launching dedicated apps or webshops for the purpose. For example, the NYSE-listed company Perfect Corp offers a solution for ecommerce platforms that enables customers to virtually try on makeup and jewelry. The solution provides a very realistic picture even when the customer moves his or her head. This technology can help customers feel confident about their purchases, and it can also increase brand loyalty.
In-trial AR experiences
Augmented reality refers to an immersive experience where digital information is overlaid on the real world. This information can be visual or sound, and can change the way the user perceives the environment. For example, an electrician can use an AR app to place virtual yellow first-down markers on the drywall where they need to cut, architects can mark structural supports with AR arrows, and doctors can overlay digital X-rays onto a mannequin.
Many brands are using AR to create interactive experiences for consumers, resulting in increased brand awareness and loyalty. For instance, some companies are incorporating AR into print ads to transform static images into interactive experiences. This helps engage consumers and increase brand awareness, and it is a great way to capture attention on social media.
Other examples of AR include virtual try-ons, which allow consumers to see how clothing or makeup will look on their bodies before making a purchase. This is a popular feature in the fashion and beauty industry, and it can help reduce the number of returns. AR also allows customers to see how furniture will fit in their home before making a purchase.
Another use of AR is gamification, which involves the use of challenges and rewards to encourage consumers to participate in an activity. For example, the augmented reality game Pokemon Go broke several records for highest revenue and downloads, and it has become an indispensable tool in marketing and sales.
Augmented shopping experience
The augmented shopping experience offered by AR allows consumers to get an in-depth understanding of the product they’re buying. This increases their confidence in their purchase decisions and can ultimately boost sales. The technology can also help brands to better connect with customers and set themselves apart from competitors.
For example, Burger King used AR to engage its audience with a viral campaign in 2019, encouraging users to view competitor ads and watch them visually burn to reveal a free Whopper. The campaign resulted in 400,000 ads being “burned” and a 54.1% increase in online purchases. Moreover, AR can help marketers to improve the point of purchase (POP) by helping shoppers make quicker and smarter decisions.
AR is being widely used in a variety of different industries, such as furniture retailing, cosmetics, repair services, and even car manufacturing. The Ikea Place app allows shoppers to visualize a piece of furniture in their home environment by overlaying a 3D representation on top of the live video stream. The YouCam Makeup app enables users to virtually try on makeup products using their smartphone cameras. In addition, some cars feature augmented reality systems that display real-time information such as speed and directions onto the windshield.
The AR market is growing rapidly, and companies that fail to integrate it into their marketing campaigns will be left behind by their competitors. Incorporating AR into e-commerce is an effective way to provide customers with a unique and memorable experience that will increase brand loyalty and brand awareness.
