In the world of social media, video is king. And for a good reason – it’s one of the most powerful ways to communicate a message. According to Cisco, by 2019, the video will account for 80% of all internet traffic. So if you’re not using healthcare video, you’re missing out on a huge opportunity to reach and engage with your audience. In this article, we will discuss three ways that you can use videos in your healthcare blog.
1. Use Video to Introduce Yourself
If you’re just starting out with your healthcare blog, one of the best ways to introduce yourself and your brand is with a video. This is your chance to show your personality and give your audience a taste of what they can expect from your blog. Moreover, this will enable you to establish a connection with your viewers from the get-go. So, when it comes to creating an introductory video, keep it short and sweet – around two minutes should do the trick. You may also want to consider including a call-to-action (CTA) at the end of your video, such as asking viewers to subscribe to your blog.
2. Use Video to Share Your Expertise
If you’re looking to position yourself as an expert in your field, video is the way to go. When it comes to sharing your expertise, there are a few different formats you can use, such as how-to videos, educational videos, or even Q&A videos. No matter which format you choose, the key is to keep your videos informative and helpful. By understanding why hospitals & practices should use video, you can deliver valuable content that will keep your audience coming back for more. After all, you want your audience to walk away from your videos feeling like they’ve learned something valuable.
3. Use Video to Share Patient Testimonials
Patient testimonials are an excellent way to build trust and credibility with your audience. And what better way to share these testimonials than with video? When it comes to patient testimonials, you want to make sure that you’re sharing stories that are relatable and relevant to your audience. You may also want to consider featuring a variety of different patients in your videos, as this will help to show that you’re able to meet the needs of a diverse group of people.
Wrapping Up
If you’re looking for ways to use healthcare videos, these are just a few ideas to get you started. By incorporating video into your healthcare blog, you’ll be able to reach and engage with your audience in a whole new way. So, what are you waiting for? Start using healthcare video today!
